Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

Kaiser Permanente

In this Best Direct Mail Campaign example, Kaiser Permanente employs a direct mail marketing self-mailer to reach out to patients on their birthdays on behalf of their doctor.

The self-mailer has a cheerful design on the front, offering good wishes, and inside, it addresses the recipient by name (removed for publication purposes) and provides health and wellness tips, along with recommendations for preventative care and suggested due dates.

Kaiser Permanente knows that many consumers don't respond to emails, or phone calls, but a note from their doctor gets responded to, and acted upon.

Learn more in from this direct mail example from Mabel.

Source: Who's Mailing What!

See their story
Best Direct Mail Campaign example - Kaiser
Best Direct Mail example - Kaiser birthday card
No items found.

See how the best marketers deliver results for their business with direct mail marketing

Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.

Get a demo
Person reading mail and smiling

More of the best direct mail campaigns

ThirdLove
Marketing Offers

ThirdLove

See how ThirdLove uses direct mail postcards with personalized offers based on prior purchase history to reactivate customers.

Oportun
Letters

Oportun

In this best direct mail campaign example, Oportun uses a direct mail letter to offer recipients a prequalified loan.

Beyond Yoga
Self-Mailers

Beyond Yoga

Learn how Beyond Yoga uses a direct mail self-mailer to acquire new customers in this best direct mail campaign featuring eye-catching imagery.